The firm is keenly focused on identifying and investing in projects strategically situated in emerging and prime markets in the New York metropolitan area. Founded in 2005 by partners Yaron Shemesh, David Zoarets and Sharone Zadok, Prime Equity Investments has successfully acquired, designed and developed a diverse portfolio of residential and commercial real estate that is renowned for its location, proximity to mass transit, and innovative, high-quality construction and design.